Leveraging 2024's Marketing Insights for Success in 2025

by Team Trivera on Jan 10, 2025

Charging ahead into 2025, it’s clear that the digital marketing landscape is becoming smarter, more connected, and powered by Artificial Intelligence.  But keeping pace with the changes isn’t just about knowing what’s new—it’s about knowing what works. At Trivera, our team has been at the forefront of these shifts, helping our clients navigate the complexities of digital marketing with tactics rooted in creativity, insight, AI and a deep understanding of how to use them to meet their unique needs.

This year, we’re seeing a common theme emerge: the integration of smarter tools and approaches to solve complex marketing challenges. Here’s what’s trending, with perspectives from some of our Trivera team members.

— Tom Snyder, Founder and President
 

1. Effective Use of AI Tools to Enhance Customer Journeys

By Katie Fleming – Senior Digital Marketing Strategist

AI-driven tools are transforming digital marketing, offering smarter ways to engage customers and deliver personalized experiences. In 2025, businesses that adopt AI solutions like Google Demand Gen Campaigns can reach their audiences with precision, ensuring their message resonates during key moments.

For Trivera client Strattec's 2024 holiday campaign, we used Google Demand Gen to boost brand awareness and engagement. By leveraging AI-driven targeting and visually compelling ad formats, we reached highly relevant audiences across platforms like YouTube, Gmail, and Discover—a personalized feed that delivers tailored content based on user interests and behavior. This approach delivered a 54% increase in clicks year-over-year, showcasing how AI can enhance customer journeys without increasing costs.

This trend delivers value by aligning advanced tools with strategic goals. Leveraging AI expertise will drive impactful campaigns and help your business connect with your audience meaningfully and effectively in a competitive digital landscape.
 

2. Creating a Cohesive Brand Experience Across Multiple Digital Channels

By Jen Elias – Web Design/UX/Front End Developer

In 2025, delivering a seamless and unified brand experience across all digital touchpoints is more critical than ever. Consumers now expect consistency in messaging, visuals, and interactions, regardless of whether they engage on a website, social media, email, or other platforms. This holistic approach builds trust, strengthens brand identity, and drives engagement.

In 2024, we collaborated with Lippmann to design a new website that aligned with their new branding effort and complemented their email campaigns and social media presence. Design elements used in the new website were carried over to their social media platforms. By harmonizing visuals, tone, and user interactions, we reinforced their new branding effort and created a unified journey.

Leveraging proven expertise in creating cohesive digital experiences will help your business achieve consistent, impactful brand communication. Working together with an experienced partner will ensure your brand stands out and connects with your audience across every digital channel.
 

3. Optimizing for AI Search Results: A Game-Changer for 2025

By Jeff Skocir – Executive Vice President, Strategy, Services and Partnerships

With AI-driven tools like ChatGPT making significant inroads into the search market, optimizing for AI search results is becoming increasingly important. Projections show that AI search platforms, including ChatGPT, could grow by 35% annually, making this a critical area for businesses to focus on to maintain search visibility in a rapidly evolving digital landscape.

For our clients, we started to embrace this shift in 2024 by optimizing content for AI-powered search engines like ChatGPT, integrating conversational queries and structured data into client product descriptions and blogs. This one tactic can result in increased visibility in AI search outputs and additional engagement from alternative search platforms.

A deep understanding of emerging AI-driven search trends is necessary to help your business capitalize on these advancements. Partnering with experts who have a successful track record will ensure you stay ahead of the curve and achieve impactful results.
 

4. A Data-Driven Approach to Website Redesigns

By Stephanie Senechal – Web Designer/UX/Front End Developer

In 2025, data-driven design will continue to dominate as a critical strategy for website redesigns. By leveraging analytics, user behavior, and client goals, businesses can create websites that not only look great but deliver measurable results. It’s a game-changer for enhancing user experience, increasing engagement, and optimizing conversions in an increasingly competitive digital landscape.

For Potawatomi Hotel and Casino, we harnessed this approach to redesign their website. By analyzing user behavior through heatmaps, analytics, and conversion data, we identified pain points and optimized the design for improvement. The results spoke for themselves: a 188% boost in overall page views, a 272% rise in online promotion engagement, and a 1,067% increase in restaurant interaction year-over-year, demonstrating the power of aligning design decisions with real user data.

Blending design creativity with actionable data produces websites that don’t just look good but perform exceptionally. Leveraging the expertise of an experienced agency will help you create a site that drives real results and meets your audience's needs.

5. Strategic Content and Conversational Search Trends Shaping the Future

By Jo Rodgers - Search & Advertising Strategist

The rise of voice search and AI-driven algorithms is transforming the way traffic is driven to websites. With nearly 20% of global users leveraging voice search and AI's growing role in understanding conversational queries, businesses must adapt their strategies to meet evolving user behaviors.

In 2024, we helped Derse capitalize on these trends by combining conversational content with demand generation strategies. This approach not only increased their visibility but also drove a 61% increase in users and a 120% boost in RFPs, establishing them as an industry leader.

Navigating these changes requires expertise and strategic insight. Partnering with a knowledgeable agency ensures your business is positioned to take advantage of emerging technologies and stay ahead of the competition in this ever-evolving digital landscape.

6. AI-Driven Assistance Revolutionizing Agency Efficiency

By Jamie Rinehart – Senior VP of Business Development

In 2025, AI-driven assistance will continue transforming the way leading agencies operate, enabling greater efficiency and precision in delivering results for clients. From automating routine tasks to providing data-driven insights, AI allows teams to focus more on strategic initiatives that drive high impact. This means achieving more for clients in less time without compromising quality.

Every department at an AI-driven agency now integrates AI tools into workflows to streamline project management, enhance content creation, and improve performance analysis. These advancements allow the addition of more tactics into client marketing plans, meet tighter deadlines, and deliver results that exceed expectations while continuing to maintain a strategic focus that sets us apart.

Hiring an agency that excels at applying AI to marketing challenges ensures that businesses will stay ahead of the curve and help thrive.

Looking Ahead

As we dive into 2025, one thing is clear: the path to digital marketing success lies in smarter, more strategic approaches. From leveraging AI to enhance customer journeys and improve efficiency to creating cohesive brand experiences, data-driven websites, and strategies built on first-party data, businesses have more tools than ever to thrive.

The common thread in these trends is the importance of combining advanced tools with expert execution. At Trivera, our team’s expertise ensures your business doesn’t just adopt the latest strategies but makes them work effectively for your unique goals. Let’s make 2025 your most impactful year yet—together.
 

About Trivera

Founded in 1996, Trivera is a leading strategic digital marketing agency based in Milwaukee, Wisconsin. With 29 years of experience, Trivera specializes in helping businesses and organizations build cohesive brand experiences through web design, digital strategy, data-driven insights, and innovative tools like AI. Our team is passionate about leveraging cutting-edge technology and creative expertise to solve complex marketing challenges, empowering our clients to thrive in an ever-evolving digital landscape.

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