Executive Agenda
Executive Agenda is a Wisconsin-based professional membership organization that has been part of the Trivera family since 2019. Catering to inquisitive, driven executives eager to elevate their careers, Executive Agenda offers a unique platform to bring together non-competing professionals in confidential, collaborative settings where ideas are exchanged, and growth is accelerated.
The Challenge
Even with a solid foundation, Executive Agenda was starting to notice a dip in online interest. Without a clear digital marketing plan, awareness had begun to fade, and event attendance was on the decline. Executive Agenda was ready for a fresh start, hoping to welcome new executive mentors, energize its membership, and reaffirm its place as the top choice for up-and-coming leaders.
The Solution
Trivera kicked off the project with a thorough discovery process to dig deep into Executive Agenda’s strengths, weaknesses, opportunities, and threats. We analyzed market challenges, competitor activities, and Executive Agenda's current company principles. To gain an even clearer picture, we conducted interviews with members, performed in-depth market research, keyword analysis, and usability testing. Our heat map analysis of Executive Agenda’s existing website confirmed it was falling short in driving engagement.
With these new insights in mind, Trivera developed detailed user personas to guide our strategy and recommended fresh branding to revitalize Executive Agenda’s digital presence. This new direction was crafted to connect seamlessly across all marketing channels, reinforcing the brand’s authority while incorporating SEO-friendly content. The transformation also included a full website redesign aimed at boosting usability, increasing event registrations, and showcasing the impressive expertise of Executive Agenda’s mentors.
A second challenge was how to add value for the members, and we developed a robust internal Member Directory to the website, expanding access to valuable member only resources. This feature introduced personalized member profile pages, a direct messaging system for improved communication, and an advanced search tool to help members connect based on specific criteria. Badges like "Networking" and "Hiring" were added to profiles, making it simple for members to find and engage with peers based on shared interests and professional goals.
Results
Trivera delivered a fully integrated digital marketing plan featuring revitalized branding, fresh SEO-driven content, and an updated social media presence. At the core of the strategy was a newly designed, easy-to-update website that included a robust member directory. The refreshed website accommodated event registrations, highlighted upcoming meetings, and showcased the organization’s expert mentors.
Analytics
Executive Agenda key site stat improvements over the last year
Site Visitors
19%
New Users
17%
Sessions
11%
Event Sign-Ups
97%
An Ongoing Digital Marketing Partnership
After the successful website launch, Trivera extended its partnership with Executive Agenda to create a comprehensive integrated digital marketing plan. We focused on boosting event attendance and attracting new members through LinkedIn and Google Advertising, targeted content creation, ongoing website enhancements, and a refined SEO strategy. Together, these efforts aimed to not only sustain growth and further elevate Executive Agenda’s reach.
Executive Agenda (EA) strives to convey to prospective members how the support and outside perspective gained from their peer group and Executive Mentor is unparalleled. When EA contracted with Trivera to become our digital marketing and website partner, our eyes were opened. We worked together to analyze and revamp Executive Agenda’s website, polish our messaging, define a new look and feel for our brand and purchase space on social media. Prospective EA candidates are spending more time on our new site, getting their questions answered and even registering to attend events. That was not the case beforehand.
Ready to start your next project?
Talk to Jamie about your company's need for a digital marketing strategy.
Login
