Heresite Protective Coatings
Since joining the Trivera family in 2017, Heresite’s digital presence has undergone a remarkable transformation. Over the past eight years, our partnership has grown from providing technical website support to delivering comprehensive digital marketing solutions, encompassing strategy, execution, and everything in between.
The Challenge
With a legacy spanning over 90 years, Heresite has built a strong reputation as an industry leader. However, the brand faced challenges in establishing a robust online presence to match its market leadership. Heresite needed to enhance its digital footprint, leveraging its website and social channels not only for lead generation but also to create a seamless and engaging customer experience. Additionally, the company sought to improve how customers interact with the brand and streamline the purchasing process to align with modern expectations.
The Solution
Through Trivera’s Evolve process, we gained a deep understanding of Heresite’s company goals and target audience, laying the foundation for a comprehensive digital marketing strategy. This strategy began with a website refresh (followed by two subsequent design updates) and extended to content development, building and optimizing social media channels, and implementing SEO and PPC campaigns to drive targeted traffic. Key milestones included creating a custom online quote configurator and launching an online store to enhance user experience and streamline purchasing.
Rather than tackling everything at once, this partnership exemplifies the value of a phased, collaborative approach. Over the years, we’ve worked closely with Heresite to continuously evolve and transform their online presence and capabilities, delivering measurable results every step of the way.
The Results
Today, Heresite’s website reflects a professional and contemporary design that aligns with its industry-leading reputation. Enhanced branding and messaging have significantly improved the user experience, ensuring visitors can easily find the information they need. Customers now enjoy the convenience of streamlining their purchase process through the online store, allowing them to order products anytime. For larger projects requiring custom coatings, the online configurator provides an intuitive way to generate custom quotes at their convenience.
With these advancements, Heresite has cemented its position as a leader in industrial coatings, not just in product excellence, but also in digital innovation.
Key website stats from 2024:
- Site visitors increased 27%
- New Users increased 27%
- Organic traffic increased 23%
- Conversions increased 131%
Trivera has been a key partner in our digital transformation. Their deep understanding of our goals, combined with their expertise, has helped us enhance our online presence and deliver a better customer experience. The improvements to our website and tools like the online configurator and store have driven significant growth, including increased traffic and conversions. This partnership has been crucial in helping us better serve our customers and streamline our processes.
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