Lippmann
Since 2021, Lippmann has partnered with Trivera to strengthen its digital presence. Together, we've executed two website design updates, launched a corporate website, developed a powerful global website, and implemented strategic digital marketing to enhance engagement, lead generation, and brand consistency.
The Challenge
Lippmann, a leading manufacturer of rock crushing machines, faced a challenge with its digital presence: managing two separate websites, one for the U.S. market and another for international audiences. This fragmented approach created inconsistencies in branding, user experience, and content management. To enhance their global digital strategy, Lippmann needed a single, cohesive website that could dynamically serve content based on a visitor’s location.
- Two separate websites caused confusion for users and inefficiencies for the marketing team.
- The need for a seamless user experience tailored to different markets.
- Ensuring brand consistency while catering to regional products and service variations.
The new website has been a game-changer for us. Now, no matter where our customers are in the world, they get the right information at the right time. The boost in engagement and conversions speaks for itself. This project has made our marketing more efficient and our brand experience seamless across all regions.
The Solution
To solve these challenges, we developed a unified global website that integrates:
- Dynamic Geolocation-Based Content: Visitors see market-specific content based on their location (e.g., U.S. visitors view U.S.-specific products and services, while Irish visitors see content relevant to Ireland).
- Streamlined UX & Navigation: A modern, intuitive design that improves usability across all markets.
- Enhanced Content Management: A single platform that allows Lippmann’s marketing team to efficiently update content without managing multiple sites.
The Results
Since launching in November 2024, the new global website has delivered outstanding performance. Key metrics include:
- Seamless global brand experience with tailored content
- Improved site efficiency and marketing agility
- Active users up 574%
- New users up 554%
- Sessions up 496%
- Conversions up over 2,000%
These impressive results demonstrate the power of a unified digital presence, driving significantly increased engagement, reach, and lead generation.
Conclusion
By consolidating two websites into one powerful global platform, Lippmann has transformed its digital presence. The dynamic geolocation-based content ensures that users in different regions get relevant, localized experiences which is improving engagement, efficiency, and brand consistency.
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