Midland Plastics
Midland Plastics, Inc. has been a part of the Trivera family since 2024. Midland Plastics provides a wide range of plastic solutions, from stock materials to custom-manufactured parts.
Their expertise spans high-performance plastics, production cutting, vacuum forming, and custom extrusions, ensuring tailored solutions for diverse industries.
The Challenge
Midland Plastics, a leader in providing high-quality plastic solutions, needed a reliable and scalable digital presence to support its growing business.
Their existing website, running on an outdated version of ConcreteCMS and PHP, posed security risks and lacked the flexibility needed for optimal performance. Additionally, they sought to enhance their online visibility through a comprehensive digital marketing strategy, including SEO, PPC, Design, and UI/UX improvements. With a need for continuous updates, security enhancements, and strategic digital growth, Midland Plastics turned to Trivera.
Before
After
The Solution
Trivera migrated Midland Plastics’ website to its secure, fully managed hosting environment. This transition ensured 24/7 support and robust security and website performance.
Next, we upgraded Midland Plastics’ website to the latest version of ConcreteCMS and PHP, providing a stable and secure website with improved functionality and performance. Then, to maximize Midland Plastics’ online presence, Trivera established a retained services agreement.
Key enhancements included:
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Search Engine Optimization (SEO)
Ongoing technical audits, keyword strategy, and website optimizations to improve organic visibility. -
Pay-Per-Click (PPC) Advertising
Targeted campaigns designed to drive high-quality traffic and conversions. -
UI/UX Enhancements
Continuous refinements to website design and user experience using analytics and heatmaps to ensure engagement. -
Monthly Analytics & Reporting
Data-driven insights to track performance, uncover opportunities, and refine marketing strategies.
Partnering with Trivera has been a tremendous advantage for Midland Plastics. Their expertise in website development, security, and digital marketing has transformed our online presence, making our site more secure, user-friendly, and visible to the right audience. With Trivera’s ongoing support, we are confident in our digital strategy and future growth.
Results
With Trivera’s expert hosting, development, and digital marketing services, Midland Plastics has achieved a secure, high-performing website, increased organic search visibility, enhanced user experience, and streamlined website management all leading to improved customer engagement and conversions.
Analytics
Midland Plastics key site stat improvements
Active Users
17%
New Users
18%
Conversions
17%
Organic Traffic
363%
Trivera continues to support Midland Plastics with proactive website maintenance, security monitoring, and ongoing digital marketing improvements. By combining technical excellence with strategic marketing, Midland Plastics is well-positioned for sustained online growth.
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