Potawatomi Casino | Hotel
Since 2009, Potawatomi Casino | Hotel has been an esteemed member of the Trivera family, and we truly value our highly collaborative relationship which continues to drive digital marketing success.
The Challenge
Potawatomi's website is an important marketing tool that helps drive reservations and guest engagement. As casino gaming has evolved, the website needed a redesign in an effort to compete with Las Vegas style casinos where it’s all about the experience and creating memories.
In addition, Potawatomi’s second Wisconsin location, Potawatomi Carter Casino, needed a website update. Previously, Carter's branding was separate and did not leverage the brand equity Potawatomi Milwaukee had built over the years. The goal was to merge Carter into the Potawatomi Casino | Hotel family with one seamless user experience to elevate both brands.
Before
After
The Solution
Utilizing ConcreteCMS, a platform that can accommodate complex website requirements, we were able to create a multi-site that included both Potawatomi Milwaukee and Carter locations. We refreshed both websites, including the home page, restaurants, hotel, promotions and events sections.
We relied on data from UX analysis to drive improved page layouts and design elements. The user interface was changed and updated, functionality was improved, the new design incorporated fresh imagery highlighting the Potawatomi experience and the user can now move seamlessly between both websites with the same experience.
Working with Trivera has been great. Their professionalism coupled with their friendly approach has made working with them a truly delightful experience.
Website Redesign
Milwaukee
Website Redesign
Carter
Results
The new websites have been well received and resulted in increases in traffic and conversions. Visitors now enjoy a lighter, improved feel and can easily discover restaurants and events at both locations. We continue to improve and update the websites as needed because websites are always evolving. The website project’s success has sparked a strategic digital marketing partnership aimed at achieving digital goals for both Potawatomi locations.
Analytics
Milwaukee
Users
172%
New Users
173%
Sessions
215%
Analytics
Carter
Users
268%
New Users
264%
Sessions
306%
Together, with our collaborative efforts, we’ve helped Potawatomi Casino | Hotel grow to one of the top premier casino and entertainment destinations.
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