Rytec Corporation
Rytec, a North American leader in high-performance doors, has been part of the Trivera family since 2022 and has seen dramatic improvements with its website since collaborating with Team Trivera.
The Challenge
The Rytec website was in need of an upgrade, but their current CMS (Drupal) was sunsetting the version that Rytec was using. So Rytec needed to upgrade to the newest version of Drupal or build a new website using another CMS. The company found itself needing the following and turned to Trivera for help:
- An immediate website update from Drupal 7 to Drupal 9, or switch to another CMS and create a new website and time was of the essence as the current CMS was being sunset in 9 months
- A partner who understood CMS platforms, website design, development, and hosting. And who could deliver a new site within the tight time frame.
- A partner that knew how to leverage digital marketing and could help drive leads once the new site was built.
The Solution
After a thorough Discovery Process, our team recommended moving from Drupal to building a new website on WordPress with a WooCommerce addon, a much more intuitive, easier-to-use, and community supported CMS platform. A couple key components to this decision was the need to support an online dealer parts portal and ease of use by the Rytec Marketing Team. The new site would offer an improved user experience which would help drive engagement and conversions. Trivera also developed a strategic digital marketing plan that included SEO and PPC to drive traffic and leads.
The Results
Together with the Rytec Marketing Team, we were able to create a brand-new website experience in WordPress that included a customized dealer parts portal. The website not only included updated branding, images, and messaging, but based on user experience data, the site layout was optimized to help facilitate the customer journey. Once the new site was up and running, we shifted our focus to digital marketing efforts designed to increase website traffic and more importantly conversions and leads. We could not be more thrilled with the results.
Key site stats improvements:
- Sessions increased by 10%
- Total users increased by 12%
- New users increased by 12%
- Organic traffic increased 7%
We are proud to partner with Rytec and grateful for the opportunity to help transform their website and drive growth through digital marketing.
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