Strattec Security Corporation
STRATTEC Security, the parent company of BOLT Lock, is one of Milwaukee's largest publicly traded corporations and has been a part of the Trivera family for over the past 15 years.
The Challenge
STRATTEC faced several pressing digital challenges across their multiple brands. First, the STRATTEC corporate website needed a redesign to ensure seamless user experiences across desktop, tablet, and mobile devices. The BOLT Lock website had also become outdated and vulnerable to security issues, requiring an upgrade to enhance security and usability.
Finally, the Aftermarket division was looking for an entirely new website to showcase its offerings and integrate a sophisticated product database interface for better back-end navigation.
The Solution
To meet these evolving needs, the Trivera team partnered with Strattec leadership on a discovery that lead to a recommendation to explore a new CMS platform that provided the level of customization and performance required to support the growing demands of all three sites. Collectively, the teams decided ConcreteCMS was the best solution. Extensive planning went into content migration and development to ensure the brands leadership positions in search engine rankings were maintained.
Website Redesign
STRATTEC
Website Redesign
BOLT Lock
Website Redesign
Aftermarket
Results
Through a comprehensive redesign, STRATTEC’s corporate website now embodies the strength of the brand, delivering a significantly enhanced user experience. The website was also meticulously re-engineered to be fully responsive, ensuring smooth and consistent functionality across all devices.
The Aftermarket Solutions website underwent a complete transformation, highlighted by the development of a new and enhanced product database. This custom feature was crafted to offer customers a seamless and user-friendly way to search for products, further solidifying STRATTEC Aftermarket Solutions' position as an industry leader.
The final piece of the puzzle was to update the BOLT Lock website and incorporate the Aftermarket database enabling streamlined product management across business units and websites. This integration not only simplified product management across multiple business units but also enhanced the customer experience by providing a unified, user-friendly interface for product searches and information. The updated BOLT Lock website now stands as a cohesive extension of STRATTEC’s digital ecosystem, aligning with the brand’s commitment to innovation and efficiency.
Analytics
STRATTEC Key site stat improvements over the last year
Active Users
42%
New Users
43%
Sessions
49%
Organic Traffic
64%
An Ongoing Digital Marketing Partnership
Beyond website management, Trivera also partners with STRATTEC on strategic digital marketing tactics focused on driving website traffic and leads for the various brands. Over the years, we’ve helped with everything from SEMA trade show support, on-site SEO improvements, Google Ad campaign set up & optimization, and website UI/UX improvements. Leveraging advanced analytics, for example, Trivera helped BOLT Lock update its homepage UI/UX, and added new pages to engage an untapped market of fishing locks for users, creating a more engaging user experience and brand awareness.
We are thrilled to collaborate with STRATTEC and appreciate the opportunity to enhance their websites and fuel growth through digital marketing.
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