Content is king only when it can be found.

At Trivera, we take unique approach to content marketing. By combining company and customer research with the latest advances in search engine optimization, our Content Marketing and SEO experts are able to create campaigns that address your customer’s needs while supporting the efforts of your sales team.

Today, most B2B and B2C customers conduct 8 – 12 searches before revealing themselves to a brand. Website content such as blogs, whitepapers, and video are now replacing the initial face-to-face interactions your sales teams had in the past. Our content philosophy centers on helping your prospects move themselves down the sales funnel, keeping you top of mind until the all important contact form is filled out. By measuring microconversions, looking at monthly analytics and search data, and tailoring your content plan specifically to your specific needs, our content marketing experts have helped Trivera’s clients:

• Increase qualified traffic to website as measured by time on site, downloads, and form completions
• Demonstrate expertise, allowing clients to be featured in industry publications and podcasts
• Move away from a price-based, commodity sale towards a consultative long-term relationship style of selling
• Capture data and follow up on leads with inbound marketing
• Improve keyword rankings for important industry terms as well as website domain authority

Learn more about our approach to content marketing